COMMERCIAL VOICEOVER COACHING
The voices you hear across TV & internet commercials are meant to influence consumers into taking action, buying a product or using a service. Everyone wants us to sign up for their new app, check out their new line of clothing or latest car model, which is why commercial voice over is one of the most sought-after genres in our industry. To become a successful commercial voiceover artist, you’ll need to become proficient in current market styles, techniques and practices.
That's where I can help!
- Anne Ganguzza
WHAT IS COMMERCIAL VOICE OVER?
Today's commercial production ranges from nationally-broadcast television & radio ads to internet-streaming campaigns on Pandora, Spotify or Hulu (etc.) or YouTube pre-rolls and Google ads. Companies across the globe are using voice over to connect directly with smart, educated consumers, which means voiceover talent must learn to sell without implying a salesperson vibe. We’ll work together on engaging with brands in a new and meaningful way, so that your voice will speak directly to consumers and become irresistible to audiences.
BRANDING YOUR VOICE
My voiceover coaching process is unique within the industry, and I use vocal branding as a way to delve into student’s individual abilities and market potential. We’ll start to brand your voice toward commercial clientele during your first session, and continue toward specific brand goals during our time together. By earmarking suitable industries, companies and products well suited to your voice, we’ll be able to maximize your placement in today’s commercial voice over market.
COMMERCIAL VOICEOVER COACHING WITH ANNE INCLUDES:
PERFECTING YOUR DELIVERY
Commercial voice over includes a wide range of styles and tones. Each requires comprehension of the sell happening behind every brand’s storyline. The more you understand how brands sell, the easier it will be to connect authentically and emotionally with the copy’s message. We’ll work on becoming a more realistic and believable actor as a means to connecting with audiences and booking voiceover jobs for top brands.
MORE THAN JUST YOUR VOICE
Voice Over encompasses much more than having a pleasant voice or even a marketable one. Just as high-performing professionals in any field set constant goals, so must voiceover artists adjust their training and set goals according to a long term voiceover journey. We’ll work on setting goals and creating small, daily achievable actions that you can accomplish on a continual basis. My training is meant to keep you motivated, on track and ever more aware of yourself as a performer.
DIGGING DEEPER - SCRIPT UNDERSTANDING
My secret recipe to becoming a well-rounded, successful voiceover talent? Bringing in my own, unique perspective, experience and emotion to the copy in front of me. We’ll work together on what it takes to craft a script, and how to inject confident, authentic voice over into every read you give. At each stage of your progress, we’ll be capitalizing on your vocal strengths, assessing possible pitfalls, and keeping you headed toward a deeper understanding of script creation and delivery.