COMMERCIAL VOICEOVER COACHING
The voices you hear across TV & internet commercials are meant to influence consumers into taking action, buying a product or using a service. Everyone wants us to sign up for their new app, check out their new line of clothing or latest car model, which is why commercial voice over is one of the most sought-after genres in our industry. To become a successful commercial voiceover artist, you’ll need to become proficient in current market styles, techniques and practices.
That's where I can help!
- Anne Ganguzza
WHAT IS COMMERCIAL VOICE OVER?
Today's commercial production ranges from nationally-broadcast television & radio ads to internet-streaming campaigns on Pandora, Spotify or Hulu (etc.) or YouTube pre-rolls and Google ads. Companies across the globe are using voice over to connect directly with smart, educated consumers, which means voiceover talent must learn to sell without implying a salesperson vibe. We’ll work together on engaging with brands in a new and meaningful way, so that your voice will speak directly to consumers and become irresistible to audiences.
BRANDING YOUR VOICE
My voiceover coaching process is unique within the industry, and I use vocal branding as a way to delve into student’s individual abilities and market potential. We’ll start to brand your voice toward commercial clientele during your first session, and continue toward specific brand goals during our time together. By earmarking suitable industries, companies and products well suited to your voice, we’ll be able to maximize your placement in today’s commercial voice over market.