STRATEGIC TARGET MARKET DEMO PRODUCTION
Your demo is a showcase of your talent, and is the essential component of a successful voiceover actor’s toolbox. My unique demo creation process positions your vocal brand in front of its perfect audience, using Strategic Target Marketing. I hone in on your individual skills, strengths and styles as we work together, creating a demo that truly reflects your voice, marketing plan and career goals.
I can't wait to hear your voice!
- Anne Ganguzza
MY DEMO PRODUCTION PROCESS
Each voice is a unique talent, and I’m committed to working individually with students from around the globe to establish their own, special vocal branding strategy. We’ll work together to enhance critical core techniques while improving upon your competitive edge, ensuring that your demo accurately reflects the sound you'll be able to accomplish in real life.
Expect to be challenged toward your best performances and most nuanced applications of your skillset, and anticipate getting more than just a voiceover demo; You’ll understand what your demo can do and how you can use it in today’s marketplace!
Why? My first priority is your success, and I know there are ZERO gold-medal winners who didn’t train first. Preparedness is key to your ability to record confidently & authentically, and will result in results. Whether you’re working toward your first demo or positioning yourself into a new voiceover market, I can help you achieve something truly reflective of your talent. My process WORKS! Training in the skills you need to work within your voiceover genre is key to recording a strong, marketable demo - one that will get you booked - which is why I mandate coaching with each demo produced, and why I strive for more than a “quick-in/quick-out” production process. You’ll coach within your preferred genre via ipDTL-connected sessions, and will be ready to land those perfectly-planned vocal moments…
BRANDING + MARKETING POSITIONING
What will you accomplish with your new demo? How will you stand out from the competition and get your voice heard? From our very first session, I’ll be working on these goals with you, vocally branding you and customizing scripts that will elevate your brand in a current, relevant and meaningful way. My research into today’s market and its trends will help position your demo in front of the brands and industries who will buy your sound.
Your demo needs to set you apart from other voices and keep you in line with the trends, markets & concepts that matter in voice over today. I’ll make sure your demo experience is unique to you, and is purposeful to your career goals. We’ll map out a step-by-step strategy for each spot, incorporating relevant real-world styles and nuanced performances into something wholly YOU.
NOT SURE WHAT YOU NEED?
Whether you're just starting out in the business, breaking into a new voiceover genre, or refreshing your marketing presence, you'll need a well-produced demo to represent your bookable abilities! If you're unsure about which type of demo will best suit your career goals, browse genres and hear top student samples using the links below, or book a FREE 15-minute CONSULT and we'll figure it out together...