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It's a natural part of owning your VO business, sometimes things slow down. Business drops off, and you're just not doing as much voiceover as usual. Well today, Anne talks about what you should be doing when things slow down.
Turn that potentially stressful time into a very productive time...
I like to not think about my business being slow ever, but there are occasions when, yeah, things slow down a little bit. And I like to take that opportunity to not necessarily get frantic about it, but actually use that time to really focus in on marketing, to really go ahead and start to secure some more clients. And so I wanna turn that time, which could potentially be very stressful, into a time that can be very productive.
When things are slow, first of all, I want you to know that yes it is normal, things get slow sometimes during the holidays, sometimes right after the holidays, sometimes just for no reason at all, they get slow. Could have a lot to do with the economy, could have a lot to do with the weather, it could have a lot to do with whether there's a pandemic out there. So there's lots and lots of reasons why work may slow down for you.
I want you to take that time when business is slow to really focus in on your marketing. This is the best time to start creating marketing content. Now that can include, um, searching for leads. It can talk about new ways to market your business, maybe get on a new social media platform. Maybe you want to start sending out some emails to some leads or some old clients that you've had that you haven't heard from in a while. You wanna reconnect with them. So really take the time to use this and connect. And also, if you are not necessarily having clients to connect with, figure out what you're going to do in your marketing so that you can generate some new leads. Maybe your website needs a rehaul. Um, that can really help you to generate new leads, especially if you are writing good content for your website and not just, you know, your about or your bio. That can really help. But also maybe you're providing content on your website, and that can help to generate, again, that text, which can con -- that can really contribute to good SEO. So if people are searching for voice talent, your site will come up first.
Think about maybe refreshing that website. Uh, thinking about generating leads. VO Boss has a great program where we have leads that we can utilize, uh, for a specific list just for you with a specific genre, with a specific location. And we can help to market for you. And so that might be another way to generate new leads. Also think about content that you're creating, not just blogs. It could be video content, obviously. Uh, I started creating video content a couple of years ago because video is, well, pretty much king these days. Think about how you can get content out there that will connect with your audience.
And that content doesn't always have to be voiceover related. It could be something that's passion related for you that really connects with an audience. And the sideline could be, or your hashtag could be voice actor. Uh, it could be something that you have in the description of your video or in the description of your short, that you're a voice actor. So you're connecting with people. They're getting to know who you are. They're getting to know your brand, they're hearing your voice, especially if you're on video. And then they also know, oh yeah, he's also a voice actor. Any platform I would say that can help you reach out and connect to people and engage with people will help you to get your personal brand out there. And remember, you don't always have to speak about voiceover. It can be about something that will engage people and then have your description or your hashtag be voice actor or redirect people back to your website.
In addition to marketing, you can also make sure that your administrative tasks are being taken care of. I know for one, I am not the biggest fan of accounting. Uh, however, I do know that I need to look at my numbers and I need to categorize my invoices and I need to account for money that's going out and money that's coming in. And so it's a good time to really organize your finances or find somebody that can help you to do that. Anything else that might help you to run your business? Do you need to register a domain name? Do you need to purchase an additional website? Do you need to hire a VA that can help you maybe reach out to potential clients? Think about those types of things that need to be done or you've been putting off on your list. It's a great time to start to do these. And also, it's a good time to write down some goals for you, realistic goals for the next month or so, or even the next year. Keep them in front of you so that you can continue to strive forward to accomplish them.
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.