It can get frustrating and disheartening to continually audition and not get work. Voice actors can lose sight and motivation to give 100% for every audition. This one small shift in perspective will guarantee your return to excellence.
In this video, we're gonna talk about why you should treat all your additions just like an actual job.
For every audition you do as a voiceover artist it's important to treat that audition just like it was a paid job. The reason being is that you want to make the best first impression that you can with the casting director or the agent.
That means go out and research the copy, go research the company, research the products. You don't have to spend hours doing this, you can spend five minutes, and then it will give you a great idea as to what the brand is trying to convey. If they have other commercials out or other YouTube videos, what's the message that they're sending to their customers and how can you help to deliver that copy in that same vein in that same brand.
You may have heard the saying that auditioning is our job, I'm gonna add to that and say that it's your job to make sure your audition sounds like the job.
Much love and Keep on rockin' your biz!
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.