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As a voice-actor, you're also a small business owner. You are your own marketing department. You're responsible for going out and generating leads. Social media is a great way to do that if you do it right.
The Art of Effective Lead Generation
How do you transform strangers into prospective clients? How do you leverage social media to achieve this? The fundamental rule of marketing, which we emphasize, is that people gravitate towards those they know, like, and trust. So, the journey of lead generation begins by getting potential clients to know you. In this era of digital communication, one of the most effective platforms to accomplish this is social media.
However, social media should not be viewed as a platform for direct selling, but rather as a stage to present an authentic self that resonates with potential clients. The aim is not to hard-sell but to let potential clients get to know you as a person. Whether it’s sharing insights on a sports game, posting about your favourite book or simply sharing snippets of your day, social media provides an avenue for you to show your authentic self.
Next comes the challenge of getting these potential clients to like you. This is where consistency and longevity come into play. Regular, genuine content is the key to winning the trust of your audience over time. It’s about portraying your brand in a likeable way without resorting to a hard sell.
We also discussed the subtle ways of slipping in your professional skills. For example, a voice actor could include a hashtag #voiceactor in their posts without making it the focal point of the content. It’s about creating engaging and interesting content that resonates with the audience while subtly promoting your professional skills.
The last step is gaining the trust of your potential clients. This is achieved through consistency and longevity in putting out sincere and authentic content over time. It's about showing up, being present, and consistently providing value to your audience. The aim is to build a relationship of trust with your audience, and this takes time and consistency.
As we concluded the episode, we emphasized that this fresh perspective on lead generation can yield promising results. It’s not about hard-selling but about being authentic, consistent, and providing value to your audience. Whether you're a sports fan or a podcast enthusiast, we believe this invaluable guide packed with practical insights can make a significant difference in your lead generation journey.
Lead generation is an art that requires authenticity, consistency, and providing value. It’s about transforming strangers into prospects by making them know you, like you, and trust you. So, start showing your authentic self on social media, consistently put out valuable content, and watch your pool of prospects grow.
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.