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Should you be podcasting?

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Do podcasting and Voice acting go hand in hand? As a voice actor, should you be utilizing podcasting in order to market yourself? Is there any direct relationship between podcasting and voiceover? Is it an effective marketing tool? Are there too many questions here? Probably. In this episode, Anne digs into these questions.


Why or why not?

So as most of you know, I am a voice talent, and I also am the founder and host of the popular VO boss podcast. A lot of times people ask me if podcasting is the same thing as voiceover or if am I selling my voiceover services by podcasting.

And I think that that's a wonderfully complex question. One of the original reasons why I started my podcast was because I wanted to give back to the community. I wanted to have something where I could educate and share resources. And that was one of my first and foremost reasons for wanting to start a podcast.

Now, I also wanted to learn how to podcast as well. And after five years, I just celebrated my five-year anniversary of VO boss podcast and a quarter million downloads. So I am very proud. I can say that I truly love podcasting. Now for me. Is it the same as voiceover? Well, I'm not directly selling my voiceover services on my podcast, but I am allowing my brand to be thrown out there into the world and for people to get to know who I am. And hopefully, if people get to know who I am, they then start to like me and then follow me. And then ultimately, They might buy my services. So for me, it's been a marketing offshoot for voiceover. Not necessarily "Hey, I'm Anne, listen to my voice on this podcast and hire me for my voiceover."

It really is something that's much more subtle than that. It becomes more of brand awareness. If you happen to have a podcast that is based on short stories or maybe an audio drama, something that is entertainment based where you're utilizing your voice or you're creating characters, that might be considered a form of voiceover because people can hear your voice.

Obviously, if you are creating characters or reading stories in a very entertaining way, that would almost more directly advertise your services. So I think it really depends on what style of the podcast you are utilizing, and what your content entails.

So for my VO boss podcast, again, my podcast, it's been amazing to really see over five years. How it's evolved and how I have, uh, loyal listeners that will actually come back to listen to me again and again. I'm very fortunate and very thankful for that. And also I end up getting customers from that as well because they've gotten to know me over the years.

So to kind of wrap this up, I think the question is, are you a host? Or are you a storyteller? If you're a host, it might be more about having people get to know you get to know your brand, and get to know you through a series of interviews where you will be interviewing other people, or maybe they're interviewing you, or if you are a storyteller and if you use your podcast platform for telling different stories or creating entertainment, audio dramas, it's more of a direct marketing effort.

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne:

Anne Ganguzza is a professional voice actor and award-winning director and producer who works with students to develop their voiceover and business skills - including voice over Coaching and Genre-based Demo Production. She specializes in conversational Commercial & Narration styles, including Corporate, eLearning, Technology, and On-Hold Messaging. Located in Orange County, California, Anne offers private coaching and mentoring services to students via ipDTL and Zoom.



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