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Building your Voiceover business by networking with other voice actors seems counterintuitive. Why would you bother networking with people who probably aren't going to hire you? In this video, Anne gives us some solid advice as to why it's worth spending time creating a community in the VO industry.
Hey everyone in today's video I'm gonna talk about why community and networking is so important in the voiceover industry.
Having a network in a community in the voiceover industry is so helpful for your business. There are lots of reasons for that. The first and foremost reason would be as a great resource for support. Not only moral support but also business support. So we are working alone in our padded booths for many, many, hours and we don't have a lot of interaction sometimes with other people. It’s nice to be part of a community that is doing. The same thing that we are with like-minded jobs can be very helpful.
When we may be disappointed that we didn't get that gig, or maybe we need to know how much should I quote for this particular job, or even what did you do in this particular instance? So, that moral support, that business support is very, very, helpful to have. Especially in this isolated type of job that we do.
Another good reason for having community and networks around us is for referrals. A lot of times I'll have a client of mine that will be looking for a particular person that can either maybe speak a different language, or maybe they're looking for a male voiceover talent that would be good for a particular role. Knowing one another in the community I can certainly refer to people that I know in the community. That would be great for that job and so that's another source of job opportunity for us.
With that also it just makes it fun because again how many people do you know that do voice-over? So, especially because we are doing it in our booth alone it just makes it fun to be able to get together and really just have some fun socializing. Especially at conferences. I know that with this pandemic the conferences have kind of been virtual and we can still have fun virtually, but someday we will be able to get back together again. I know that that really generates a sense of friendships that last a lifetime. Something that really gives you that sense of “yeah, you know, what I'm doing is the right thing”. Because a lot of times if you sit there and talk to yourself and talk to yourself in a booth it's hard to get a sense of where you are in space. Still, being able to have that social aspect to the community really can help keep you well-grounded, in what you're doing and in your business.
Much love and Keep on rockin' your biz!
XOXO,
Anne
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.