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Figuring out what to charge for VO is complicated... unless it isn't. At some point, you'll have to figure out what price works for you. There are a lot of resources to help, but you have the final call.
Quoting Voiceover Rates: How to Navigate the Pricing Waters
When it comes to quoting voiceover rates, many newcomers to the industry find themselves in a panic, unsure of how to respond when potential clients ask for a price. In this blog post, we're going to explore how to confidently quote your voiceover rates and secure the perfect price for your work. We'll discuss the usefulness of rate guides, the importance of doing your own research, and how to approach potential clients with confidence.
Rate Guides: GVAA, Gravy for the Brain, and SAG-AFTRA
Fortunately, we have resources like the GVAA rate guide, Gravy for the Brain rate guide, and SAG-AFTRA rate guide that serve as a starting point for determining your voiceover rates. These guides offer benchmarks and suggested guidelines for various job types and scenarios. However, they don't cover every possible situation, and it's essential to remember that they are just guides.
Understanding the Job and Doing Your Research
When determining your voiceover rate, it's crucial to understand the scope of the job, where it will be used, and how long it will be used. Additionally, researching the potential client and considering the possibility of future work can help you make a more informed decision.
If a potential client doesn't have a budget in mind, you may need to use your judgment and experience to come up with a suitable quote. Keep in mind that there isn't always a right or wrong answer – sometimes, you'll have to take a guess and be open to negotiation.
Negotiation Tactics
A useful negotiation tactic is to quote a slightly higher rate than what you believe to be fair. This allows room for negotiation, and you may end up settling on a rate that you initially had in mind. Don't be afraid to stand your ground and emphasize the value you bring to the table as a voice actor.
Quoting voiceover rates can be a daunting task, but with the help of rate guides, research, and negotiation tactics, you can approach potential clients with confidence. Remember to trust your instincts and don't be afraid to guess when necessary. With practice and experience, you'll soon become a pro at quoting voiceover rates and securing the ideal price for your work.
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.