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We've all been there. A potential client asks you to quote a VO job, and they need it back quickly. There are a few things you need to remember to include so you don't get burned.
Mastering the Art of Creating a Compelling Voiceover Quote
The world of voiceovers is dynamic, intriguing, and full of exciting opportunities. Yet, one of the most crucial aspects of this industry often gets overlooked – the creation of a compelling voiceover quote. This seemingly simple task can be the make-or-break factor in securing your next project. In this episode, we explored this vital topic and shared some game-changing tips on formulating voiceover quotes that connect, captivate, and convert.
A voiceover quote is more than just a pricing document; it's your first impression and your initial communication with a potential client. Therefore, the first thing you should do is express gratitude to the client for considering you for their project. This sets a positive tone and initiates a favorable connection.
Next, define the scope of the job and ensure you have the script beforehand. Your quote should reiterate the client's project requirements, clearly defining what you're being asked to do. Once you have the script, you can then accurately calculate how long it will take to record, and subsequently, set your rates. Using tools like the GVAA rate guide can be immensely helpful here.
Another essential element to include in your quote is the fee inclusions. For example, you might decide to include up to 10% of the final word count for revisions at no extra cost, adding value to your offer. Also, make sure to specify the type of usage (broadcast or non-broadcast), the duration of the broadcast, and the intended platforms for usage.
To build credibility and foster transparency, you should clearly state any additional costs for post-delivery script changes. Also, offer the client the option of live direction sessions, ensuring to set a time limit to prevent unnecessary lengthy sessions. Furthermore, you should ask the client if they have a specific time frame for the job completion, especially for rushed jobs, as this might incur an additional fee.
In terms of delivery, specify how you will deliver the files (e.g., via email, Dropbox, WeTransfer, etc.) and in what format (.wav files, MP3 files, or both). Remember to also offer the client their preferred file format.
To wrap up your quote, foster a personal connection with the client by offering to connect via phone or a Zoom session. This personal touch can differentiate you from the competition. Lastly, always ask the client about their budget upfront and professionally navigate scenarios where their budget might not align with your rates. It's not always a bad thing to say no, as this leaves you the time to find clients who will value and pay for your worth.
The process of creating a compelling voiceover quote requires tact, understanding, and transparency. Remember, your quote is not just about stating your price; it's about establishing a connection, communicating your value, and building confidence in your services. By mastering this art, you can significantly elevate your voiceover game.
Let's redefine your voiceover quoting process together. Happy quoting!
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.