Click SUBSCRIBE so you never miss a new video!
As a voice actor and business owner, you absolutely must have a website. But what are the essential elements that should be featured on your website to give you the greatest chance for success? In this video, Anne discusses what you need on your site to drive SEO and direct customers to hire you.
In order to grow your voice-over business, you absolutely must have a Voiceover website. A website is going to be your central place where you can send potential clients or potential clients can find you while searching on the Internet.
On the website, it's very very important that you have the nature of your business right? Obviously, if people come to your website you need to make sure that somewhere on the website you declare yourself a voiceover business. People can listen to your demos and if they like those demos they can contact you and then they can hire you. It's critical to have that basic information on your website. You have to have number one, your demos. That is the place where people can look for your demos, play your demos, and get to them quickly. Also, make sure that they're downloadable. I know a lot of voice talent, they have their demos on their website and they forget to make them downloadable. That allows somebody who's perusing your website that hears a demo and likes it, for them to download it and then pass it along to a friend or another referral so that they can hire you as well. It's very important to have your demos above the fold, that means before you scroll. It would be nice to be able to see or have the capability to click and play a demo.
Number two, make sure your contact information is on there because if they wanna hire you how are they going to contact you. That again should be something that I call, should be above the fold. Meaning you should be able to see that at the very top of your website or somewhere in the middle before somebody has to scroll. It could be your email address, business phone number and by the way, there's a lot of voice talent I know that have contact forms for people to contact them. I want you to also publish an email address if you can because somebody filling out a form is yet another step. You want your potential clients to be able to contact you immediately. So if that's an easy thing for them to have your email address, have them click on it and boom up comes an email application to write you an email. I think that's gonna be great. Plus if you want to add a form in there that's also great.
So demos above the fold, contact information above the fold, and absolutely there should be something about you and about your business that says, "I am a voice actor and I am for hire" Not necessarily in those words but you get the point. You want to make sure that your business is specified on the page somewhere so just having a very clean page with demos and a very minimal amount of information, it helps actually to have that information that you are a voiceover talent. You have a voiceover business people can hire you. Because also those words help to make you indexable in Google search engines, or search engines everywhere, so if you don't have the words your voice website won't be indexed. That is a critical step for you to get into it so people can type voiceover narrator or a particular location and then have your page show up at the top of the list.
Much love and Keep on rockin' your biz!
XOXO,
Anne
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.