The Word “You” are Probably Overemphasizing

Have you ever found yourself leaning into the word “you” just a little too hard in a voiceover script?

You're not alone—and it's a habit that’s easy to slip into, especially when the direction says “conversational” or “authentic.” After all, when we’re talking directly to the listener, you feels like a  natural word  to emphasize… right?

Here’s the thing—when you overemphasize the word “you”,  you might be making your read sound less personal, not more.

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