
Learn flawless ad reads based around your podcast style.
Better Ad Reads
Get rid of stiff, overly-scripted commercial delivery and grab audience attention with natural-sounding ads that boost revenue. Learn to nail more authentic, engaging ad reads in this 4-session 1-on-1 course. Anne will help you through the basics to the tricks, from improv skills to mastering live and pre-recorded styles. You’ll build confidence, polish your performance, and discover ways to make every ad feel like part of your story.


Want your podcast ads to stand out?
Hey there! I’m Anne Ganguzza, and with over 15+ years as a Voice Acting Coach and producer, 35+ years teaching, and more than eight years of delivering my award-winning podcast weekly, I know how important it is to connect authentically with your audience—especially when it comes to podcast ads. Ads don’t have to feel like a break in the action; they can be a seamless, engaging part of your show that your listeners actually enjoy.
That’s why I created Better Podcast Ad Reads, a 4-session 1-on-1 course to help you craft ad reads that feel natural and true to your podcast’s style. Together, we’ll work on making your ads conversational and relatable while still delivering results for you and your sponsors.
Whether you’re promoting your own show or reading for others, you’ll get the skills you need and gain the confidence to make your ads stand out. If you’re ready to turn your ad reads into something your audience will love, let’s get started!
Session 2
Using Improv to Enhance Your Ad Reads
Improvisation can elevate your ad reads into authentic, engaging moments that seamlessly blend into your podcast. Improv isn’t just for comedians—it’s a valuable tool for podcasters to infuse energy, personality, and spontaneity into ad scripts, creating a deeper connection with their audience. Learn how to handle unexpected shifts with ease, and gain a toolkit of techniques to keep your ad reads fresh, dynamic, and true to your tone.
Session 3
Delivering Pre-Produced Host-Read Ads with Confidence
Focus on mastering pre-produced host-read ads, one of the most versatile and effective types of podcast advertising. Learn how to maintain a conversational tone even in a pre-recorded format, ensuring your ads feel authentic and engaging rather than rehearsed or stiff. We’ll work on blending your natural personality and voice into the script, making the ad feel like a personal endorsement rather than a sales pitch. Give your sponsors a great sounding ad - sound your best!
Session 1
Foundations of Authentic Ad Reads
Kick things off with an exploration into why natural, conversational ad reads are crucial for maintaining audience engagement and trust. We’ll start by unpacking the psychology of podcast advertising and why authenticity resonates so deeply with listeners. Learn to spot common mistakes, like overly formal delivery or disruptive transitions, and discover how to align your ad reads with your podcast’s unique tone. Gain a foundation of tools to help you start voicing ad reads that feel natural, engaging, and seamlessly integrated into your podcast episodes.
Session 4
Evaluating, Refining, and Marketing Your Ad Reads
Learn how to assess your tone, pacing, and delivery to ensure they’re keeping listeners engaged. Discover how to incorporate feedback—both from sponsors and your audience—to continuously refine your performance and make your ads feel genuine and impactful. Dive into the marketing side of things and position yourself as a podcaster who delivers high-quality, authentic ad reads.
Better Ad Reads
720
Learn flawless ad reads based around your podcast style.
Work with an award-winning Host & Producer
SOVAS
Nominee
2024
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2021
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer
SOVAS
Nominee
2018
Outstanding Podcast - Craft & Business of Voice Acting
People ❤ working with Anne
From Coaching to Demo Day — Anne Brings Out Your Best
Working with Anne from start to finish was one of those creative experiences where everything just clicked. I did coaching sessions with Anne prior to producing a commercial demo with her, and it was totally worth it! She helped me see copy through fresh, playful and more nuanced perspectives, pushing my creativity in the best direction, which sparked new discoveries in my acting. Anne really got to know my personality and curated scripts that enabled it to shine in the demo, while showcasing a variety of styles and range.
The entire demo prep process was meticulous. There were definitely times where I had to trust the process, and Anne’s expertise shined through. Her on-the-spot creativity, honesty and dedication to quality kept us aligned each step of the way. I felt both supported and challenged.
By demo day, I felt fully prepared and confident. It was my first demo, but I was not nervous at all. With Anne coaching me alongside her fantastic engineer in a welcoming studio, that session was one of the most memorable and proud moments of my voiceover journey. The whole experience was straight-forward, supportive and genuinely fun.
If you are looking for a high-quality demo producer who tells it like it is, brings out your best and makes the process a joy, Anne is top of the list! If you’re not a seasoned pro yet, definitely take her coaching first. That combo was extremely valuable for me. Anne is an incredible teacher, a top-tier producer and a delightfully fun human!
Paige Lynn
My E-Learning Demo, Perfected
Trusting Anne with my e-learning demo was the best decision I could have made. I immediately felt at ease during our first few coaching sessions. She took the time to get to know me- my strengths, style, and personality- so that my demo was a true reflection of who I am. The entire process was smooth, easy, and fun. I couldn't be happier with the final product!
Anna Klein
A Demo Experience That Exceeds Every Expectation
Anne Ganguzza has knocked it out of the ballpark again!!!
My Medical Demo is outstanding in every way. Anne knows how to analyse your unique voice qualities, refine them, and turn them into something professional, polished, and sensational!
Anne´s commitment to her students goes above and beyond what anyone can hope for. I have had the good fortune to work with her on both my Corporate Demo and now my Medical Demo. There will be more demos in the future, and I will only work with Anne to produce them.
If you are serious about giving yourself the chance to succeed and prevail in the voiceover business as a professional, do not hesitate to coach with Anne Ganguzza. Be prepared to work hard and commit to your homework. This is a competitive industry; Anne will arm you with the necessary tools to accomplish your ambitions. She will inspire you to believe in yourself. She does this with a kind heart, incredible energy, and a great sense of humor. I love and admire her!
Thank you, Anne, my coach, and John, our brilliant audio pro, for producing this extraordinary demo for me. ♥️
Colette Pepperell
A Truly Personal Medical Narration Demo
Anne has a gift for guiding you beyond your comfort zone, drawing out authenticity, and shaping a demo that reflects skill and heart. She has a rare ability to take what matters to you most and make it shine even brighter. And I felt those strengths every step of my demo process.
Working with Anne on my medical narration demo was a truly collaborative experience. Anne supported me in weaving together my background as a nurse and my artistry as a voice actor into one powerful piece of storytelling I’m thrilled to share. The result is a demo that is timely, professional, and deeply personal.
Thank you, Anne... always. And much gratitude to John for his mastery in audio. I appreciate you both.
TJ Walser
Guided to My Best: A Masterclass in Corporate Demo Production
Working with Anne on a corporate demo was a wonderful experience with many facets. Firstly, she brings the spirit of a mentor - exploring numerous aspects of your talent, bringing them to light, polishing them, and then using them in their most advantageous manner. Anne is a born teacher, warmly guiding you to your highest potential and firmly never accepting anything less. All this is done with great clarity, joy and respect. Paramount is expressing the precise meaning of what you’re saying - the exact significance of the chosen word, the avoidance of anything predictable, and the love for your message. Scripts for the demo are chosen with great care to highlight your talent and pass many tests before being chosen for the final set. In fact, you get to cherish the choices so much that it’s heartbreaking when they won’t all fit into the allowed
time! Like skilled musicians, Anne and her sound engineer, John Chominsky, have a harmonious bond as they produce the perfect takes, and you’re always a voice in the process; nothing is finalized without your approval. It is a most stimulating, enjoyable, and worthy adventure!
Susan Brightmore
Strategic, Specific, and Spot-On for My Voice
Anne is an AMAZING coach and demo producer. She really got to know me, made sure she understood my goals and needs, and researched topics I could connect with. Anne then tailored the scripts and direction to showcase my vocal range for corporate narration, and delivered a demo that blew me away! I'm thrilled to add it to my website and use it in my marketing.
Sean Mahan