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Commercial Voiceover Coaching & Demo Production

Ads are everywhere, and as companies promote new technology, consumer goods, systems, and ideas, skilled commercial voice actors are sought after by top brands. To succeed as a commercial voice actor, you’ll need proficiency in current market styles, techniques, and practices. Anne coaches talent at all skill levels to enhance your marketability in today's voiceover landscape. If you want to compete on a global level, you'll have to know how to connect with smart, educated consumers—to sell without sounding like a salesperson. So if you’re struggling with nailing your commercial reads, can’t quite get that new conversational style, or want to boost your audition performance, reach out and see how Anne can show you how to engage with brands in new and meaningful ways, boosting your potential as a commercial voice actor.

Commercial
Promote and sell in new and meaningful ways

Commercial Coaching

Today's commercial voice over has shifted past conventional "conversational" into even more realistic delivery. Harnessing the cadence & tone of your own, unique voice is key to success as a commercial voice actor in this marketplace, and Anne can get you out of your head and over all the hurdles. Discover your own, authentic commercial voice and create a more marketable presence with 1-on-1 coaching and award-winning demo production.

People working with Anne

Really Fabulous Experience!

Regardless of how many years I've been on mic, I know I need to continue sharpening my skills. I've always admired Anne's work and thought of her immediately when I wanted to up my game for Explainer and Corporate. Anne was fantastic! Guiding and collaborative all at the same time. That's exactly what I needed to get lightbulbs blinking and stories weaving.
Now I'm looking forward to the next narration audition that comes in (something I haven't felt for quite a while).


Thanks Anne - Looking forward to working with you again!

Nikki

Nikki Lu Lowe

From Coaching to Creating a Medical Narration Demo

Anne is a great coach and demo producer. I learned a tremendous amount from her during our coaching sessions. Her process starts with coaching and builds up to the point of creating your demo. Anne's healthcare industry knowledge and vast voice over experience allowed her to share insights to help me grow and learn more about medical narration and voice acting. She is teacher at heart. Anne's ability to point out the teachable moments in each script were invaluable. I appreciate her patient, fun, genuine and direct approach. Thanks to Anne and her engineer, John, I was able to create my first demo! I am looking forward to launching my voice over career with my new medical narration demo and the techniques that I learned from Anne!

Carmen Williams

“Confidence, Growth, and an Amazing Demo”

Working with Anne Ganguzza has been an incredible experience. She guided me, coached me, and gave me the confidence I needed to grow as a voice actor—and to create my new corporate demo. Anne has a true gift as a coach: she pushes and stretches your abilities while remaining patient, supportive, and encouraging every step of the way. Anne gave me the confidence when sometimes I couldn’t provide it for myself, and that made all the difference. I’ve come away from our work together with not only a stronger demo, but also a set of powerful tools to self-direct and continue improving. Thanks to Anne, I feel more confident and capable than ever.

Dino Giacobbe

Anne Doesn’t Just Coach—She Transforms

Anne Ganguzza is unique. This was my first thought when we had our initial consultation. She asked me questions about my experience and goals with voiceover and truly listened to my answers. That was a refreshing experience for me. Having mainly done on-camera commercial work with some voiceover in the past, I knew I needed someone who could assertively instruct me. I found that person in Anne. She has this skill that I call the "positive reinforcement" technique. She will let you know when you are not "getting it" and push you out of your comfort zone. Big time! Then, when you do get it or are getting close to it, she will praise you and immediately reinforce your achievement, which instantly boosts your self-confidence. Her timing on this is impeccable. I felt confused as to which genres would suit me. Anne was the first professional to help me understand the type of voice I have. She then gave me lots of homework to hone the subtleties and nuances of the categories we decided were best for me. The result is a corporate/industrial demo that I am enormously proud of. Recording it was a harmonious collaboration between Anne, John, and myself. I have every confidence that this demo will be a successful marketing tool for me. Finally, but not least of all, Anne is a caring person who leads with love. Authenticity and compassion are increasingly hard to find. Anne has these qualities. She is also fun and light-hearted, and her sparkling personality shines through in all that she does for her brand. Whether you are new to voiceover or a trained talent looking to expand your horizons, I can, with all my heart, highly recommend Anne Ganguzza.

Colette Pepperell

Anne’s Process Brought Out My Best Work

I had a blast working with Anne on my elearning demo! Her approach helped me to see the possibilities in each script and how to make each script more engaging for the listener. As a result, I have a demo that showcases my range because Anne inspires so much trust with her process.

Chris Vallancourt

From first script to demo, Anne made it happen!

As someone brand new to VO, Anne taught me some very valuable lessons on how to approach reading the scripts, which have guided me as I’m just beginning to audition. She’s also amazing at producing demos, so I had all the confidence in the world that she would help me create a professional demo to help me land jobs.

Amber Rankin

Commercial Voice Over Coaching & Demo Production
SOVAS Winner

She's a commercial powerhouse!

Why work with Anne?

Anne has voiced projects for Fortune 500 companies and brands like Mercedes-Benz, Microsoft, Delta, PayPal, AT&T, Toyota, Wells Fargo and more. The techniques she teaches cover every aspect of working in the commercial voice over genre, including mastery of the popular conversational delivery style necessary for success in today’s voiceover industry. She'll help you discover the authenticity within your voice and gain strategic techniques you can use when auditioning for real commercial bookings. Her coaching style is fun, fresh, and based around years of experience in marketing & branding.

Play Sample
Cristina Milizia
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Coaching & Preparation

Whether you're just starting out or an experienced talent, coaching can mean the difference between a good demo and a truly great one. Coach with Anne to improve your performance and deep-dive into Commercial Voice Over.

Targeted Brand Strategy

Discover exactly what your voice can do, and determine where it fits into today's marketplace with a targeted brand strategy. You'll get customized copy based on your strengths as a performer and focused on brands that highlight your skills.

Expert Sound Design

Directed recording session via Atlantis Group Audio in Los Angeles. Visit the studio or connect live from anywhere via ipDTL, ISDN, or SourceConnect. Full processing, music & SFX engineering included.

Attend a Group Class

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