More Than Just a Pretty Sound
Many people enter voice over because they’ve been told they have a great voice, but success in this industry isn’t about how you sound—it’s about how you tell a story. If you focus too much on your vocal quality, you might miss what really matters: bringing a script to life with acting, emotion, and connection. Your voice may get someone’s attention, but your ability to create a believable performance is what will keep them listening. Let’s dive into why storytelling, not just a nice voice, is the key to a thriving voice over career.
Sure, Your Voice is Great, But...
Yes, having a pleasant voice can help, but it won’t set you apart. The real job of a voice actor is to act. Clients aren’t just listening for a tone; they’re listening for authenticity, connection, and the ability to convey meaning beyond the words on the page. A rich, smooth voice means nothing if it doesn’t serve the message and engage the audience. If you’re too focused on how you sound, you’re not truly immersed in the performance, and that will show.
Remember that Acting Involves Reacting
Voice actors are, first and foremost, actors. That means reacting to the script, the message, and the emotions within the words. Whether you’re explaining a new product, narrating a documentary, or selling a cheeseburger, there’s always a story. Acting is about making choices—every line you deliver should reflect an intentional choice that enhances the story you’re telling. Your job is to find that story and deliver it in a way that resonates with the listener.
The best voice actors don’t just read words; they bring them to life with connection and emotion.
Be Yourself, Not Someone Else
When auditions reference well-known actors like Morgan Freeman or Scarlett Johansson, clients don’t actually want an impression. They want the essence of their style—confidence, warmth, or authority—but in your own unique voice. If they wanted an exact sound match, they’d just hire that celebrity instead of looking for someone new. Imitation won’t land the job, but authenticity will.
Truly Engage, Don’t Just Read
Even the most beautiful voice can be boring if it lacks engagement. Listeners don’t want a robotic delivery—they want to feel something. The best voice actors don’t just read the words; they bring them to life by connecting with the emotions behind them. Your job is to include them in the story, to make them feel like they’re part of the conversation. Reading words off a page won’t cut it. Acting them out will.
Let Go and Trust the Story
If you’re stuck worrying about how “nice” your voice sounds, you’re standing in your own way. Great voice actors know that true skill comes from embracing the story, not the sound of their voice. The more you focus on storytelling rather than vocal quality, the more natural and engaging your reads will become. It takes training, practice, and coaching to break free from this mindset. Find a coach who can help you focus on storytelling and performance, rather than just your vocal tone.
The Power Is in the Story (and Your Voice is Just the Vehicle)
Your voice is just the vehicle—your storytelling is what drives the performance. Clients and audiences respond to emotion, connection, and authenticity, not just a pleasing sound. If you truly want to make an impact in voice over, focus on connection, not just sound. Are you ready to take your storytelling skills to the next level?
Thanks for reading - Anne
Work with Anne
Anne Ganguzza is a Voice Actor, Coach, Influencer, and award-winning Podcaster & Demo Producer. based in Southern California.
