In this final installment in my series on Getting Started in Voiceover, we discuss how to go about getting voiceover work. After all, you've come this far - you've done your research, worked with a good coach, built a home studio, and you’ve recorded your first demo. Now it’s time to market yourself. This is when you turn up the heat, so to speak. You are in the driver’s seat now and in total control of moving your business forward. So exciting! Remember earlier when I talked about the 80/20 rule? This is when that 80% of the time that you spend outside of the booth really kicks in. And it is especially critical when you are just getting started and gaining traction in the industry.
The Quintessential Question – Where do I Find Work?
This is the most common question by far that new voice talent has when starting out. Wait who am I kidding? It's a common question for all of us - veterans alike! Where do I find voiceover work? The answer to this question is complex and has many layers. Alas, if it were that easy, we would all have thriving voiceover businesses with little to no effort. But here is where you need to really concentrate your efforts, and keep up the momentum. As I have said many times over, this career is a marathon, not a sprint.
There is good news, however. The system for getting work has evolved significantly over the last 10-15 years. Technology and the internet have disrupted a system that was originally much smaller in scope and focused around a series of local gatekeepers, agents, and professional studios. Today, it’s a brand-new world for getting work in VO. Let's discuss the three main ways to get work opportunities - Agents, Internet Casting sites, and Self - Marketing.