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If you're wondering if you have waited too long to start your voice acting journey, don't worry, you're not. But what do you need to know to get started now?
Think you're too old to break into the voice over industry?
Think again!
In this Teachable Moment, we discuss how companies and advertisers select voices to speak to specific demographics, which can be of any age, and how there's a place for all ages in the voice over world. Read on to learn the importance of understanding your target demographic and finding companies catering to audiences similar to your own age.
Understanding Your Demographic
The good news is, age is not a barrier to entering the voice over industry. Most companies or advertising firms will select a voice to specifically target a particular demographic, which could be any age group. This means that voices of all ages are needed to speak to these different demographics. If you have a more mature voice, you may be speaking about products that cater to a more mature audience. On the other hand, if you have a younger voice, you might be speaking to a younger generation. It all depends on the purpose of the advertisement and the target audience the client wants to address with their product or service.
Identifying Your Vocal Footprint
To be successful in the voice over industry, it's crucial to understand your voice and its unique qualities. Enlisting the help of a coach, friend, or mentor can be invaluable in discovering your vocal footprint and the demographics you can target. Once you have a clear understanding of your voice, you can then determine which auditions to go for and how to perform in a way that best speaks to the intended audience. This requires a bit of script analysis and a deep understanding of your own voice.
Honing Your Vocal Skills
As you begin your journey in the voice over industry, it's important to hone your vocal skills and really get to know your sound. This can be a difficult task when you first start out, so don't be afraid to seek guidance from a coach or mentor. They can help you understand where your vocal footprint sits and which demographics you can easily target. For students, some coaches even offer surveys and vocal branding for their demo, showcasing their voice in its most comfortable and marketable form. This allows you to align your voice with companies that identify with your target demographic.
So, are you too old to break into the voice over industry? Absolutely not! Age is just a number, and there's a place for every age in this diverse world of voice acting. With determination, dedication, and a little help from professionals, you can find your niche in the industry at any age. So go ahead, take the plunge and embark on your voice over journey today!
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.