
Learn flawless ad reads based around your podcast style.
Better Ad Reads
Get rid of stiff, overly-scripted commercial delivery and grab audience attention with natural-sounding ads that boost revenue. Learn to nail more authentic, engaging ad reads in this 4-session 1-on-1 course. Anne will help you through the basics to the tricks, from improv skills to mastering live and pre-recorded styles. You’ll build confidence, polish your performance, and discover ways to make every ad feel like part of your story.


Want your podcast ads to stand out?
Hey there! I’m Anne Ganguzza, and with over 15+ years as a Voice Acting Coach and producer, 35+ years teaching, and more than eight years of delivering my award-winning podcast weekly, I know how important it is to connect authentically with your audience—especially when it comes to podcast ads. Ads don’t have to feel like a break in the action; they can be a seamless, engaging part of your show that your listeners actually enjoy.
That’s why I created Better Podcast Ad Reads, a 4-session 1-on-1 course to help you craft ad reads that feel natural and true to your podcast’s style. Together, we’ll work on making your ads conversational and relatable while still delivering results for you and your sponsors.
Whether you’re promoting your own show or reading for others, you’ll get the skills you need and gain the confidence to make your ads stand out. If you’re ready to turn your ad reads into something your audience will love, let’s get started!
Session 2
Using Improv to Enhance Your Ad Reads
Improvisation can elevate your ad reads into authentic, engaging moments that seamlessly blend into your podcast. Improv isn’t just for comedians—it’s a valuable tool for podcasters to infuse energy, personality, and spontaneity into ad scripts, creating a deeper connection with their audience. Learn how to handle unexpected shifts with ease, and gain a toolkit of techniques to keep your ad reads fresh, dynamic, and true to your tone.
Session 3
Delivering Pre-Produced Host-Read Ads with Confidence
Focus on mastering pre-produced host-read ads, one of the most versatile and effective types of podcast advertising. Learn how to maintain a conversational tone even in a pre-recorded format, ensuring your ads feel authentic and engaging rather than rehearsed or stiff. We’ll work on blending your natural personality and voice into the script, making the ad feel like a personal endorsement rather than a sales pitch. Give your sponsors a great sounding ad - sound your best!
Session 1
Foundations of Authentic Ad Reads
Kick things off with an exploration into why natural, conversational ad reads are crucial for maintaining audience engagement and trust. We’ll start by unpacking the psychology of podcast advertising and why authenticity resonates so deeply with listeners. Learn to spot common mistakes, like overly formal delivery or disruptive transitions, and discover how to align your ad reads with your podcast’s unique tone. Gain a foundation of tools to help you start voicing ad reads that feel natural, engaging, and seamlessly integrated into your podcast episodes.
Session 4
Evaluating, Refining, and Marketing Your Ad Reads
Learn how to assess your tone, pacing, and delivery to ensure they’re keeping listeners engaged. Discover how to incorporate feedback—both from sponsors and your audience—to continuously refine your performance and make your ads feel genuine and impactful. Dive into the marketing side of things and position yourself as a podcaster who delivers high-quality, authentic ad reads.
Better Ad Reads
720
Learn flawless ad reads based around your podcast style.
Work with an award-winning Host & Producer
SOVAS
Nominee
2024
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2023
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Winner
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2022
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer/Host
SOVAS
Nominee
2021
Outstanding Podcast - Craft & Business of Voice Acting - Best Producer
SOVAS
Nominee
2018
Outstanding Podcast - Craft & Business of Voice Acting
People ❤ working with Anne
Really Fabulous Experience!
Regardless of how many years I've been on mic, I know I need to continue sharpening my skills. I've always admired Anne's work and thought of her immediately when I wanted to up my game for Explainer and Corporate. Anne was fantastic! Guiding and collaborative all at the same time. That's exactly what I needed to get lightbulbs blinking and stories weaving.
Now I'm looking forward to the next narration audition that comes in (something I haven't felt for quite a while).
Thanks Anne - Looking forward to working with you again!
Nikki
Nikki Lu Lowe
From Coaching to Creating a Medical Narration Demo
Anne is a great coach and demo producer. I learned a tremendous amount from her during our coaching sessions. Her process starts with coaching and builds up to the point of creating your demo. Anne's healthcare industry knowledge and vast voice over experience allowed her to share insights to help me grow and learn more about medical narration and voice acting. She is teacher at heart. Anne's ability to point out the teachable moments in each script were invaluable. I appreciate her patient, fun, genuine and direct approach. Thanks to Anne and her engineer, John, I was able to create my first demo! I am looking forward to launching my voice over career with my new medical narration demo and the techniques that I learned from Anne!
Carmen Williams
“Confidence, Growth, and an Amazing Demo”
Working with Anne Ganguzza has been an incredible experience. She guided me, coached me, and gave me the confidence I needed to grow as a voice actor—and to create my new corporate demo. Anne has a true gift as a coach: she pushes and stretches your abilities while remaining patient, supportive, and encouraging every step of the way. Anne gave me the confidence when sometimes I couldn’t provide it for myself, and that made all the difference. I’ve come away from our work together with not only a stronger demo, but also a set of powerful tools to self-direct and continue improving. Thanks to Anne, I feel more confident and capable than ever.
Dino Giacobbe
Anne Doesn’t Just Coach—She Transforms
Anne Ganguzza is unique. This was my first thought when we had our initial consultation. She asked me questions about my experience and goals with voiceover and truly listened to my answers. That was a refreshing experience for me. Having mainly done on-camera commercial work with some voiceover in the past, I knew I needed someone who could assertively instruct me. I found that person in Anne. She has this skill that I call the "positive reinforcement" technique. She will let you know when you are not "getting it" and push you out of your comfort zone. Big time! Then, when you do get it or are getting close to it, she will praise you and immediately reinforce your achievement, which instantly boosts your self-confidence. Her timing on this is impeccable. I felt confused as to which genres would suit me. Anne was the first professional to help me understand the type of voice I have. She then gave me lots of homework to hone the subtleties and nuances of the categories we decided were best for me. The result is a corporate/industrial demo that I am enormously proud of. Recording it was a harmonious collaboration between Anne, John, and myself. I have every confidence that this demo will be a successful marketing tool for me. Finally, but not least of all, Anne is a caring person who leads with love. Authenticity and compassion are increasingly hard to find. Anne has these qualities. She is also fun and light-hearted, and her sparkling personality shines through in all that she does for her brand. Whether you are new to voiceover or a trained talent looking to expand your horizons, I can, with all my heart, highly recommend Anne Ganguzza.
Colette Pepperell
Anne’s Process Brought Out My Best Work
I had a blast working with Anne on my elearning demo! Her approach helped me to see the possibilities in each script and how to make each script more engaging for the listener. As a result, I have a demo that showcases my range because Anne inspires so much trust with her process.
Chris Vallancourt
From first script to demo, Anne made it happen!
As someone brand new to VO, Anne taught me some very valuable lessons on how to approach reading the scripts, which have guided me as I’m just beginning to audition. She’s also amazing at producing demos, so I had all the confidence in the world that she would help me create a professional demo to help me land jobs.
Amber Rankin