top of page

Why it's so important to be kind in the voiceover business.

Click SUBSCRIBE so you never miss a new video!


Typically, as a business owner and entrepreneur, it's your job to beat the competition. But is it really? In the voiceover world, who are you actually competing against? And, when it comes down to it, what do you gain from being nice or not? Anne talks about the benefit of "being nice to everyone".


Harnessing the Power of Kindness for Unprecedented Business Growth

Kindness is often overlooked as a business strategy. However, a recent VO BOSS podcast episode with Scott and Miranda Parkin showed us how kindness can be a powerful catalyst for business success.

Scott is a firm believer in the transformative power of kindness in business. He shared his inspiring journey of how his friendly demeanor and a strong focus on relationship building helped his Comet Casino project not only take off, but also attract some big-name contributors. His story emphasizes the significance of the 'know, like, and trust' factor in business and how it directly contributed to his success.

During the episode, we discussed the importance of maintaining a positive attitude, especially on social media platforms. The way you conduct yourself online can either make or break your professional relationships. Negative behavior can deter potential partners who may perceive you as a difficult individual to work with. Remember, your online presence is visible to a vast audience, and even those who don’t engage are forming opinions about you based on your interactions.

In the famous words of Thumper from Disney’s Bambi, "If you can't say something nice, don't say anything at all." This advice is particularly relevant in the digital world, where your words can live on indefinitely. Negative comments or unnecessary disagreements can tarnish your reputation and hamper the growth of your business.

Scott’s success story is a testament to the power of positivity and kindness in the business world. By nurturing relationships and maintaining a pleasant demeanor, he managed to attract influential contributors to his project. As Scott put it, people buy from people they know, like, and trust. Part of earning that trust is by being nice to people and avoiding unnecessary conflict.

The lesson here is to step back, take a breath, and choose kindness. It’s not about being overly nice or fake, but about being genuine and respectful. This approach will not only make you more likable but also more successful in the long run.

So next time you find yourself about to post a harsh comment or react negatively, consider the long-term implications. Take a moment to step back, reflect, and choose kindness. Your business will thank you.

Remember, kindness is more than just a virtue; it can be a potent business strategy. Let's make kindness the new norm! For more business tips and insights, check out our podcast episodes and video series.

Stay kind and see you soon!

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne Ganguzza

Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.



bottom of page