Mastering Corporate Narration: Lessons from an Award-Winning Video

Breaking Down The Art of Great Corporate Narration

Corporate videos have evolved, and mastering corporate narration means more than just having a great voice. It’s about storytelling, emotional connection, and authenticity. The Cannes Corporate Media Awards showcase some of the best examples of this, and Bystronic’s award-winning video offers valuable lessons for voice actors looking to elevate their craft.

Mastering Corporate Narration: Lessons from Bystronic’s Award-Winning Video

Since 2010, the Cannes Corporate Media Awards have recognized excellence in corporate media and TV. As someone passionate about corporate narration, I often visit their site to watch videos, analyze trends, and study voiceover styles that shape global media. This continuous learning not only improves my own craft but also helps talent refine their voice over skills.

Recently, I came across a standout video from Bystronic, a global sheet metal fabrication company based in Switzerland. Their corporate film won Gold for Best Corporate Image Film—and for good reason. Beyond great cinematography and sound, it delivered powerful lessons on voice over performance. I love lessons, so let’s break this one down!

Another Day at the Office

For the first 37 seconds, the video follows a familiar corporate script—an establishing drone shot, driving music, slick editing, and a traditional industrial-style voice over. While this delivery was once standard, today’s audiences are more sophisticated. The dramatic read overshadows the story, losing the emotional thread of company pride. Even straightforward corporate scripts can be engaging when approached with storytelling in mind. Focusing on making your voice sound “confident” or “pretty” won’t connect with modern viewers.

But Then, Magic Happens

At 37 seconds, the video takes an unexpected turn. We step behind the studio glass, breaking the fourth wall in a playful, engaging way. This moment serves as a crucial reminder—hydration matters (and yes, I have a great throat spray recommendation if you need one!). More importantly, it highlights an essential truth: confidence in your delivery is great, but arrogance toward producers or clients is a deal-breaker.

At 56 seconds, when the director asks for more “verve,” a voice actor’s job is to adjust accordingly. This isn’t the time for pushback or excuses. Your engineer can’t add passion in post-production—you need to bring it in the booth. And at 1:15, we get another crucial reminder: always ask for clarification if needed, but never undermine the client or copywriter in the process.

On the Job

At 1:26, the client steps in to speak about the company. This moment is a goldmine for voice actors. Your job isn’t just to read words—it’s to understand and convey the company’s passion. Why does this story matter? What’s the emotion behind it? The client embodies this perfectly. He isn’t delivering a speech to a crowd—he’s speaking directly to someone. His energy, authenticity, and engagement pull the audience in.

Take note of his physicality, especially when listing points on his fingers. This is a technique I always emphasize to talent—gesturing while speaking keeps narration natural and engaging. The two listeners in the booth are captivated because he’s genuinely connected to the story. That’s the level of engagement voice actors should strive for.

At 1:46, another pro tip: if a client changes the script mid-session, notify your agent, but handle it professionally. And at 2:31, remember—respect the copywriter. Your job is to bring the words to life, even if they aren’t Pulitzer Prize-winning material.

Know the Bones, Find the Spine of the Story

From 2:50 to 3:48, the heart of the story unfolds. We aren’t being formally “read to”—we’re being guided through a compelling journey. Great corporate narration follows story arcs, peaks, and energy shifts. Understanding rhythm, melody, and beats within the script helps maintain flow and authenticity.

Once again, physicality plays a role. Pointing at objects, gesturing—these movements make narration believable and help distribute vocal energy naturally. When done right, they anchor passion in reality.

Bless You, Katie

At 3:33, the narrator kisses his wedding ring and says, “Bless you, Katie.” This small moment holds immense power. It sets up the theme of long-term commitment and provides an unexpected voice over lesson: acting matters.

Voice actors aren’t just readers; we’re actors. Training in acting techniques—whether it’s Stanislavski’s emotional memory, Meisner’s realism, or Stella Adler’s imagination—enhances believability. If you’re serious about voice over, study these methods. They’ll elevate your performances beyond words on a page.

The Story is What You Make It

From 3:48 to 4:45, the video returns to corporate imagery, but now, the narration is seamless. The difference? The storyteller is fully invested. There’s passion, subtext, and a genuine conversational tone. He isn’t worrying about how his voice sounds—he’s simply telling the story. And it works.

When you connect with the script authentically, it will complement any video footage or music bed—whether dramatic or serene.

Your Best Choice

Bystronic’s tagline, “Best Choice,” is the perfect final takeaway. The best choice in voice over happens when you feel the story. When your listener isn’t just hearing the words but experiencing the message. That comes from preparation, coaching, and the ability to step up when the mic is on.

Listen to the difference between the opening voice over and the client’s narration. Pay attention to what makes one resonate more than the other. Then, apply these lessons to your own reads. With practice, I guarantee it will make a difference.

Many thanks and Congrats to Bystronic and Producers Beck and Friends for their truly amazing work!