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It's hard to figure out when you're just getting started in VO how to schedule your day. How do you know what's most important? How much time do you need to spend building your business vs. how much time you should be in the booth? Anne breaks it down.
Mastering Marketing, Time Management, and More
Running a successful voiceover business entails far more than just having an exceptional voice. It requires strategic business planning, effective marketing, efficient time management, and continuous learning. Today, we dive into how you can transform your voiceover business, taking it from obscurity to success.
One of the biggest misconceptions many voiceover actors hold is that they'll be spending most of their time auditioning or working in the studio. In truth, a significant portion of your time will be spent outside of the booth, creating a robust online presence, joining relevant organizations, and crafting effective marketing strategies.
Marketing is crucial for a voiceover artist. You need to communicate to potential clients that you exist, are open for business, and are available for hire. This could involve building a website, uploading your demos, and creating captivating marketing materials. You can also look into joining organizations that offer audition opportunities, such as pay-to-play platforms, which can also increase your visibility in the industry. Be sure to add direct marketing as well. One way to do this is by investing in a VO BOSS Boss Blast, which is a targeted marketing campaign. Learn more about that here.
Time management is another critical aspect of running a successful voiceover business. Design a well-planned schedule that allows you to manage tasks effectively. Minimize external distractions, such as social media and emails. How? The key is prioritization; knowing what tasks to tackle first, setting times for certain activities, and sticking to the schedule as much as possible.
Don't forget about Outsourcing. If resources permit, you can outsource certain roles like marketing and editing. This will save you time, allowing you to focus more on auditioning and recording. Editing, in particular, can be time-consuming, and if you're new, there's also a learning curve involved.
Networking is so important, as staying updated through classes and creating a strong social media presence are, too. Continuous learning is crucial in this ever-evolving industry. You need to ensure that your skills are up-to-date, current, and relevant. These are all ways to help you revolutionize your voiceover business.
So, whether you're just starting in the industry or you're a seasoned voiceover artist looking to elevate your business, take these invaluable insights and practical tips to heart. Need help? Reach out, and let's revolutionize your voiceover business together!
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne Ganguzza
Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.