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How do you look to your clients online?

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You should make Googling yourself a weekly practice as part of your business success strategy. You never know what's popped up recently and how the world sees you when they search for your business.


Have you Googled yourself lately?

I'm sure you've all used Google at one time or another. As a matter of fact, Google is my go-to for just about everything that I need to search for. I want you to be concerned about Googling yourself.

Why is that? Because when you Google yourself, Google your business. That is a reflection of your brand. And you want to make sure that when you Google yourself, what's coming back from that search engine is information that's representative of who you are and your business. I've made it a practice to once a week, at least just type my name into the Google prompt and find out what comes up.

You can learn a whole lot by doing this. Number one, you can find out which platforms are resonating with Google search. So for example, The first thing that should come up on that Google search should be a website with your name. Whatever that website is that you hope to be the very first thing that comes up when you Google your name. the next thing that's probably going to come up is your profiles on social media.

It could be, your YouTube profile. It could be social media, LinkedIn, Twitter, or Pinterest. Whatever those social media channels are. You want those to come up next after your website. And again, make sure that what you have represented on those social media channels is representing the brand of your business in an accurate way. And if it's not, you might want to go into your profiles and maybe change some wording, maybe decide to have a business account on some of those social media profiles versus a personal. Because maybe you don't want other people in your personal business when they're trying to look you up as a professional voiceover business.

So the other thing you might want to throw into the search terms is any search terms that you want to be found for, for example, if you want to be known as a corporate narration voice talent, you might want to search corporate narration, voice talent or corporate narration in your local area. Corporate narration in Los Angeles, corporate narration in Kentucky, corporate narration in New York.

Find out your results, if you show up on the first page or maybe the second page or the third page, and once you establish those terms that you want to be known for, go back and see if the search terms are on your website, or if they're in your social media profiles, or if you are advertising a particular voiceover service that you do using those words.

That's why it's important for you guys to really get a good handle on how to write a great bio because

a great bio can include some of those search terms that you want to be found for. And sometimes it makes a big difference, a voice actor versus voice talent versus voiceover versus voice space over. It does make a difference. If you show up on the first page for those terms, chances are that you're going to get found pretty easily and that's going to mean good leads for your business.

So if you don't show up on those pages, maybe it's time to hire someone to help you. Good verbiage for your social media profiles or your website. There are lots of self-proclaimed SEO masters out there. I would be very careful when looking into that to hire them because there's one thing to know about Google is Google's search algorithm is proprietary and unless you work for Google, You don't necessarily know exactly what they are using in the algorithm to make those search terms come up.

If someone says I'm an SEO expert, unless they work for Google, I would say, Hmm. They might have a good handle on things, but maybe they don't know exactly how to get you found on the first page. Anybody that promises to get you on the first page for, for your terms, um, or that emails you unsolicited be careful with those.

You're better off trying to get your search terms found organically. Like, if Anne Ganguzza happens to be a name on other websites and they're promoting me for my voiceover services or my coaching service, whatever it might be, that's a good thing. Google likes that. And so that makes my ranking show higher than maybe some of that isn't mentioned as much.

So a good idea would be to maybe hire someone that can help you to write a great bio, somebody that can help really get your profiles tweaked so that wherever they are on social media, they're representing your brand and using those keywords to help you get seen by the searching public quicker. Okay, guys. So make sure you are Googling yourself regularly so that you can make sure that your business is represented exactly the way you want it to be.

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne:

Anne Ganguzza is a professional voice actor and award-winning director and producer who works with students to develop their voiceover and business skills - including voice over Coaching and Genre-based Demo Production. She specializes in conversational Commercial & Narration styles, including Corporate, eLearning, Technology, and On-Hold Messaging. Located in Orange County, California, Anne offers private coaching and mentoring services to students via ipDTL and Zoom.



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