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They say the only constant, is change. What would you do if the voice-over industry shifted in a way you didn't expect? What if you suddenly lost half of your vo business? Are you thinking about what the future might hold? In this video, Anne gives us some strategies to help us diversify our VO portfolio.
In today's video, we're going to discuss strategies that you can use to remain current and relevant not only to today's voiceover industry but the voiceover industry of the future.
In any industry, it's very important that you are conscious of staying on top of trends. You want to make sure that you are right on top of those trends or even ahead of those trends. So I would ask you this, what would happen if the opportunities in the voiceover industry dropped by 50% in the next five years? Would your business be prepared? Would you be prepared for that shift in the market? How will you be able to stay ahead of the market? To continue getting work you need to be flexible, you need to constantly research the industry.
You want to stay on those trends, see what's happening, how voiceover is being used in the industry. You know we've had this talk before, text to speech, synthesized voices, how are they being incorporated into the industry? How are you dealing with those and how are you training yourself? How are you preparing yourself to be able to stay consistent and stay ahead of the curve so that your business can flourish? And if for whatever reason, if you're finding that you are not flourishing with the evolution of what's happening in the market, then you need to kind of go to a Plan B. What is your Plan B? Always a good idea in business to have a Plan B. It doesn't necessarily mean you have to not do voiceovers anymore, but maybe you’ll do a different genre of voiceovers. Or maybe you'll do something that is in parallel to voiceovers. Maybe you'll do audio editing, or you'll do video production or something that is related, that brings you joy. Also, something that evolves with the trends in that industry.
So another thing you can do to remain flexible or to educate yourself on the market trends would be to make sure that you're researching every day what companies are utilizing for voiceover. If they are using voiceover to advertise commercials, maybe longer video segments. Check out their YouTube channels, check out their websites and get yourself coaching in any of the genres or the trends that you're seeing becoming popular. For example, today what’s very popular is high-tech things like big data and the internet of things.
Of course, what I mentioned before the text to speech or synthesized voices, think about possibly figuring out how you can create a voice or license your voice if that's something that you want to do. Research on what sort of things you can do to protect your voice in the years moving forward, in terms of making this viable business for you. So educate yourself, research the trends, dedicate a certain amount of time each day to doing that.
Then go ahead and get yourself some coaching in those trends and for sure make sure that you are open to new possibilities. I want you to make sure you're open to change. That is going to be probably the biggest piece of advice that I can give you that will help you to evolve easily into your business or maybe into another business or side business. Make sure you keep your eyes open, keep your mind open to new ideas, and new things that you can do to keep your business moving forward.
Much love and Keep on rockin' your biz!
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.