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Do voiceover agents even matter anymore?

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Can you make it as a voice actor without an agent? Are you able to build a fulltime voiceover career on your own? What would an agent even do for you? Anne talks about agents and how they can fit into your VO career.


Unleashing Your Potential with Agents

In the dynamic world of voiceover work, the myth persists that you need an agent to secure opportunities and have a successful career. However, we recently discussed this, and we explored how you can generate work opportunities independently and the dynamics of an agent-voiceover artist relationship.

Many successful voiceover talent, including myself, worked full-time in sectors like corporate narration, telephony, and explainer videos without an agent's assistance, demonstrating that a prosperous voiceover career without an agent is possible. We navigate through this industry, shedding light on the importance of online casting sites, pay-to-plays, and personal marketing via your website in generating work opportunities.

Despite this, we do not entirely dismiss the potential benefits of partnering with agents, especially for broadcast genres. Agents can provide excellent opportunities for commercial work or any other type of broadcast work that may generate royalties or residuals. Nurturing this vital partnership through open communication, periodic check-ins, and asking for feedback to improve continually is crucial.

When starting in the voiceover industry, the anxiety about not having an agent can be overwhelming. However, it's essential to remember that agents often prefer artists with industry experience and evidence of commitment to the craft. Building your portfolio with non-broadcast work like corporate and medical narrations, telephony, and explainer videos can be an effective pathway to secure an agent eventually.

When you have an agent, maintaining a good relationship is crucial. They are not just there to send you on auditions but are partners in obtaining work and generating revenue for both businesses. Regular communication and occasional feedback requests can help nurture this relationship without overwhelming them with daily queries.

While having an agent is beneficial, especially for broadcast genres like commercial animation and documentary narration, it's entirely possible to build your business without one. Online casting sites, pay-to-play platforms, and personal marketing via your website can be fruitful ways to generate client inquiries and work opportunities.

The voiceover industry offers multiple avenues for success, and limiting yourself to just one pathway could potentially limit your growth and opportunities. So, why not explore all possibilities and build a career that best suits your talents and goals? For more tips and advice on thriving in the voiceover industry, remember to explore our other podcast episodes. Thanks for tuning in!

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne Ganguzza

Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.



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