Embracing New Technology: How AI, AR, and VR Are Shaping Voiceover's Future
As a voice over coach and business mentor, I get questions every day about the industry—ranging from demo production to microphone recommendations and talent agents. But lately, one topic has been dominating the conversation: technology. Specifically, what role do artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and mixed reality (MR) play in voiceover's future? And more importantly—are these emerging technologies taking away jobs?
I’m a firm believer in embracing technology, not fearing it. It’s evolving rapidly, and rather than resisting change, we should focus on how we can carve out a place for ourselves alongside these innovations. Let’s break down how these advancements are shaping our industry and what it means for voice actors.
Artificial Intelligence (AI): The Big Question
AI has made massive strides in recent years, particularly in text-to-speech (TTS) and voice cloning. We’ve seen examples like Joe Rogan’s AI-generated voice and Apple’s Siri or Amazon’s Alexa, all utilizing sophisticated AI-driven speech synthesis.
One particularly buzzworthy example is “Sophia,” the AI-powered humanoid robot from Hanson Robotics. While impressive, her speech patterns and responses still lack the emotional depth, nuance, and breath control of a real human voice. AI-generated voices have certainly improved, but they still struggle to convey genuine emotion, adapt to real-time direction, and tell compelling stories.
AI voices may be getting more realistic, but they still fall short in key areas: breath control, emotional connection, and the ability to adjust performance based on creative direction. Buyers will always value human performances that bring authenticity to a script. The best way to future-proof your voice over career? Master the skills that make your voice unique—conversational delivery, acting techniques, and emotional storytelling. AI may generate a voice, but it can’t replace human artistry.
Augmented Reality (AR): Enhancing the Real World
Augmented reality overlays digital elements onto the real world—think Pokémon Go or interactive museum exhibits where you can scan an object and hear additional narration. AR has extended far beyond entertainment, making an impact in industries like education, real estate, healthcare, and tourism.
AR requires real-time, natural-sounding voice over to guide users through an interactive experience. Whether it’s a virtual real estate tour, an educational AR app, or an interactive shopping assistant, brands need professional voice actors to enhance the user experience. This presents a growing market for voice over talent.
Virtual Reality (VR): Creating Immersive Worlds
Virtual reality transports users into fully immersive digital environments, whether it’s a video game, a training simulation, or a virtual concert. VR technology is evolving at lightning speed, with headsets like the Oculus Quest and PlayStation VR leading the charge. One of the most vital aspects of VR is sensory feedback—including 3D audio. Users need to feel like they are truly inside the virtual world, and high-quality voice acting plays a critical role in making the experience believable.
VR doesn’t just need voice over—it needs immersive, dynamic performances that respond to the environment. From game characters to guided experiences, VR audio requires nuanced, engaging performances that AI can’t replicate. Voice actors with strong acting skills and the ability to adapt to interactive storytelling will find opportunities in this expanding field.
Mixed Reality (MR): Blending the Digital and Physical
Mixed reality is the bridge between AR and VR, combining real-world interaction with digital overlays. This is already being used in industries like medical training, military simulations, and advanced workplace collaboration. As MR continues to grow, so does the demand for professional voice talent. Training simulations, interactive educational programs, and high-tech corporate experiences all require compelling narration and character work. With the right skills, voice actors can find new opportunities in this space.
The Bottom Line: Evolve and Stay Ahead
Technology isn’t going anywhere—it’s evolving every day. AI-generated voices will improve, but they still lack the creativity, emotion, and adaptability that real human performances bring. Meanwhile, AR, VR, and MR are creating new opportunities for voice actors to expand into interactive media, gaming, and training applications.
Rather than fearing change, stay ahead of it.
Keep honing your craft, embrace new opportunities, and explore the ways your voice can enhance these emerging technologies. I’m already incorporating AI, AR, VR, and MR training into my coaching and demo production because I see the massive potential for voice actors who are ready to evolve. Let’s embrace the future together!
Thanks for reading! - Anne
Work with Anne
Anne Ganguzza is California-based Voice Actor, Voiceover Coach, and award-winning Director & Producer specializing in target-marketed Voiceover Demo Production.
