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3 Tips for Great Email Marketing

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Email Marketing needs to be a part of your VO business plan. But you need to be efficient with your time and make sure you're abiding by all rules and regulations surrounding email communications. In this video, Anne gives you three tips for better email marketing.


Hey guys in today's video I'm going to give you my top three tips for successful email marketing.

Tip number one is that it's not all about you. What does that even mean?

That means that your marketing is really all about the client. So you wanna make sure that you've done your homework. you've prepared, you've researched your client, you understand what their products and their services are, and you understand how you can best serve them. So when you are reaching out to the client make sure that it's not a bunch of "Here's what I can do" or "You need to listen to my voice" That approach is more like this is all about me. Actually, go ahead and talk to them about how your voice can help elevate their product or service.

The second tip, curated and vetted lists work the best. What I mean by that is you want to make sure that your potential clients have given permission for you to email them. A lot of people go out and they Google and they find contacts and then they just send an unsolicited email to those people. I'd like to ask you if you've ever gotten an unsolicited email in your life, I know I have. How do you feel about that email? I always get a little bit irked, like how did you find me, and why are you just pitching me a sales pitch? That usually sets the relationship off on the wrong foot. That's not the best first impression. So if you can't curate a list of your own meaning maybe you're collecting email addresses at your website. I have a clear policy on what you're using that potential clients' data for and that you might potentially email market to them that's a proper way to collect it an email.

Also, if you happen to just buy a list and you don't know where that list came from, make sure that the people on that list have given permission for you to market to them. That is undeniably important. In case you did not know the VO boss has a boss blast that uses a vetted list. OK, so that is one of the top benefits of using a boss blast, all of our potential clients and the people that we email and market too, they have already given permission for us to market to them. You don't have to worry about surprising someone or someone getting an email about your talents and your business and then saying oh my gosh this is spam. They have already given permission, so you can check that out at the that's called a Boss Blast.

Third, make sure that you understand this is a marathon, not a sprint. You need to be consistent in your marketing and you need to consistently repeatedly reach out to your clients at a point so that they are still aware, and you're top of mind, that you exist, and that you obviously have a voice over business. That way they remember, "Oh, that's right, Anne has that voice that I could use for this campaign right now. So make sure that you're consistently reaching out to your potential clients, not in a spammy way. Also, be patient, sometimes it takes a while. My first direct marketing campaign took me about nine months before I started to get any return on investment and getting back some feedback saying, "Hey we have this audition we'd love for you to do, we'd love to know how much it will cost for this particular job". Then I started to build that rapport with the client. I'll tell you what, it takes one great client to be a great repeat client.

So, to recap: Number one, remember it's not about you it's about the client. Number two, make sure that you have a curated and vetted list that you are working with so that people don't think you're spamming them. And number three, it's a marathon, not a sprint, be consistent and be patient.

Much love and Keep on rockin' your biz!




About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold.  Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.  



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