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Why don't you sound conversational like the commercials on TV?

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I hear you, the instructions say conversational but most of the ads out there don't sound conversational. What's going on?


Let's Talk About Authenticity and Storytelling

Voiceover work can feel like trying to solve a complex puzzle. There are so many moving parts, some that are easy to spot and others that sneakily influence your perception. Sometimes, what you hear in a voiceover isn't exactly what you thought you'd hear. In this teachable moment, we're going to dive headfirst into the fascinating world of voiceovers, exploring all those tiny, intricate factors that shape how you experience them.

When you hear a voiceover, your interpretation is like a melting pot of various elements. Maybe you're a seasoned veteran in the industry, or perhaps you're just getting started. Maybe you're paying close attention to the visuals that are dancing around the audio, or maybe you're hanging on to every intentional direction given to the voice actor. There are so many layers to voiceovers that add a whole lot of depth and color to the experience, making it more immersive and impactful.

A big chunk of this teachable moment is all about honing your ear to spot those authentic and believable voiceovers. It's an important skill, whether you're auditioning or already landed a gig. Remember, as a voice actor, your performance should go beyond just reciting the script. It should embody the emotion and intent of the narrative, as well.

We also share our little secret of offering clients a buffet of takes. This way, they have a wide spectrum of choices to pick from. This approach not only polishes your performance but also gives clients a range of interpretations, making your work even more irresistible.

But hey, the adventure doesn't end there. As voiceover artists, we need to stay true to the story and focus on our acting chops, instead of getting too caught up in the commercial side of things. Authenticity, believability, and storytelling should be the bread and butter of your performance.

The deeper we dig into the world of voiceovers, the more we realize it's not just about sounding convincing. It's about forming a genuine connection with the listener and weaving a compelling story that leaves a lasting impression.

And here's a little nugget of wisdom to wrap up this teachable moment: in all your performances, strive for authenticity, believability, and storytelling. These are the magic ingredients that will make you stand out in this competitive industry.

Whether you're a seasoned voice actor or a newbie, this teachable moment is packed with priceless insights into the world of voiceovers. The journey might seem a bit scary at first, but with a sprinkle of dedication and a dash of practice, you can master this art. And don't forget to check out our other teachable moments for more useful tips and tricks.

So, buckle up, get ready to soak up some knowledge, and we'll see you in the next teachable moment!

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne Ganguzza

Recipient of multiple Voice Arts Awards for Outstanding Narration Demo - Anne Ganguzza is California-based Voice Over Coach and award-winning Director & Producer specializing in target-marketed voiceover Demo Production. Anne's production team creates SOVAS-nominated demos across several genres, including Commercial, Corporate Narration, and eLearning, and her VO BOSS podcast is the winner of SOVAS Outstanding Podcast in 2022.



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