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You have your new voiceover demo, so... now what? How do you use it? Where should you post it? Where shouldn't you post it? How can you share it to the right people? Anne lays out a few best practices to help you make the most of your new Demo.
So you've got a shiny new demo; what do you do with it now?
So you've got a shiny new demo; what do you do with it now?
So now it's time to market your demo. There's a couple of different things that you can do with your demo to make sure it gets the exposure that you need in order to get those gigs. Now ultimately, you wanna make sure that that demo gets heard far and wide. So the first thing I would do with that demo is put that demo on your website. And don't just put the one file of your demo. If you can split your demo up into each individual spot and have a player like, uh, VoiceZam, or there's different types of players you can have, depending on, uh, if you have a WordPress website or if you have a Wix website, you can break that demo up into its individual spots.
Now, one of the reasons why I like that is because people who visually come to your website can see, yes, you have a commercial demo, but you also have within that commercial demo a spot for Tyson chicken nuggets or a spot for a Ford F-150 or a spot for, you know, Hoag Healthcare. And so people can visually, before they actually click and listen to that demo, they can see all the different spots that you have. And depending on what they're shopping for, they can go right to that spot and play it. So that, number one, is going to get you exposure on your website.
Now, you can also, of course, post your, um, demos on your social media sites such as, you know, Instagram. You can break it up into spots. You can even play the whole demo if you get a video demo. I always recommend a video demo. I think that's a wonderful addition to an audio demo because people are very visual. You can post that on, you know, Facebook, Instagram, TikTok, all the video-centric platforms, you can post that. You can also post it on your LinkedIn profile. There's a way to add media to that. So there's a lot of different social media platforms that I suggest that you put within your profiles if you can, or within, let's say, uh, Instagram, you can use a program called Linktree where you can link to that demo.
If you are on pay-to-play sites, you can also take that demo and upload it right to all your pay-to-play sites, as well as upload individual files or individual spots from that demo on your pay-to-play sites. Also, make sure that you're connecting up with production houses, if you're doing any direct marketing or you know, I also offer a product called the VO BOSS Blast, where you can send directly to clients who have already given you permission to market to them.
Lots of different avenues. You can take your clients already that you have and send them an update email saying, hey, I just got a new demo. Um, would love to have, would love to have you hear it and attach it to an email. Also, if you happen to be on any rosters, production house rosters, um, your talent agents, make sure that your talent agents have your new demo. Always good to make sure that things are updated. I know that I have a couple of places. If you're, if you're not paying attention, you don't write down all the spots where your demos are, make sure you remember where they are, because sometimes you can have older demos. I have a couple of old, older demos floating around on some sites that I need to make sure that I'm contacting them and sending them my updated demo.
So make sure that demo is everywhere so that people can listen to it and hire you. If you'd like more business tips, make sure to check out my videos here. Thanks so much for watching, guys. I'll see you next week.
Thanks for reading!
Keep on rocking your business like a #VOBOSS
About Anne:
Anne Ganguzza is a professional voice actor and award-winning director and producer who works with students to develop their voiceover and business skills - including voice over Coaching and Genre-based Demo Production. She specializes in conversational Commercial & Narration styles, including Corporate, eLearning, Technology, and On-Hold Messaging. Located in Orange County, California, Anne offers private coaching and mentoring services to students via ipDTL and Zoom.