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Being able to quickly assess a script for the keywords will help you convert audions into bookings. If you're able to know which words are most important, you'll be able to tell the story of the script better and find the natural inflections in a script.
In order to figure out what words you want to have emphasized, or what words are important to the context of the story, usually, there are three things to look for.
The first being the noun, What is it that you're talking about? The second is the action, which is the verb. The third is an object, which the action is being taken on. A lot of times you want to ask yourself, what am I talking about, what's the verb, and then how is that affecting the object? Those are the words that want to be emphasized.
Or if you were to create a telegram, if you had the sentence "Sell car gone France" then you would know that's pretty clear. It's like your Cliff Notes version of the storyline. Those are the important words that you want to emphasize, those are the important words you want to hit.
So every word that is in between those words are what I call content filler words and those don't have to be weighted so much. Because the listener could be half-listening to you and then hear those words that you emphasize and that would be enough. So always pretend that your listeners may be texting on their phone and they're half hearing you.
I want those important story elements to be coming out audibly so that they can follow along and understand the story. Then hopefully be caught in the emotion of what you are projecting to them as the listener.
Much love and Keep on rockin' your biz!
About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.