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How to keep your business growing.

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The Voiceover industry ebbs and flows. Sometimes there's a lot of work, and other times things can get quiet. It's important to diversify your skills so that no matter the economic climate, you can keep your business growing.


Dealing with changes in the market.

So today I wanna talk about how to diversify your voiceover business. I've been in the voiceover business for over 15 years and I've definitely seen some trends and shifts in the voice of our industry and especially as the economy shifts. And I think it's important that all of us as entrepreneurs and business owners have places where we can diversify our business so that we can accommodate differences in economies.

As we evolve through time and years in our business, there may be times when times are tough, such as during a pandemic. When maybe people don't wanna spend as much money on advertising or they're afraid to spend on advertising, or maybe there's a crash in the stock market or the housing market and people are afraid to spend the first thing that that hits is advertising money.

The genres that are really attached to those are something that we need to watch out for, and it helps us to diversify our businesses and become experts at looking at the trends. Figuring out where it's going and then preparing ourselves for maybe diversifying and not just working in one genre, perhaps you can think of working in another genre.

So when the pandemic hit a lot of, educational institutions and corporations were now doing their training online. And so the eLearning market boomed. That is a trend to be on the lookout for when things shift and things change. Also, advertisers were a little bit more timid about spending money and healthcare became a priority.

So then the commercial market in healthcare grew. I think, for you to really diversify your portfolio or diversify your skills in your business is a wise move so that you can be prepared for when the market does shift. So not only are most people familiar with commercial voiceover and probably have a commercial demo and market themselves as a commercial voice-over talent but also think about diversifying in other genres. Especially the genres that occupy a larger scope of the market, which would be narration-type genres. Corporate is huge because I always tell people there are 30.4 million registered companies in the United States and all of them have a product. Not every one of them is gonna wanna advertise on television or on the radio, or even streaming media, but they might have a video on their website or on their YouTube channel that might need voicing.

Think about spreading your skills out to other genres. Corporate narration is, is huge. When the pandemic hit, the medical narration really became a highlight of my career, where I did a lot of medical narration because it was needed. The other thing you might consider are also things that are related to the voiceover industry or things that the voiceover industry needs such as audio editing or website design or video creation, or video editing.

SEO development, writing for blogs, writing for, voiceover talent for bios writing for websites. Those can help you to diversify your income when things are a little slow on the voiceover side. So to wrap this up, think smart, think strategically, and think about how you can diversify your business so that it can carry through the ebbs and flows of the economy.

Thanks for reading!

Keep on rocking your business like a #VOBOSS

About Anne:

Anne Ganguzza is a professional voice actor and award-winning director and producer who works with students to develop their voiceover and business skills - including voice over Coaching and Genre-based Demo Production. She specializes in conversational Commercial & Narration styles, including Corporate, eLearning, Technology, and On-Hold Messaging. Located in Orange County, California, Anne offers private coaching and mentoring services to students via ipDTL and Zoom.



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