Anne reads AUTOMOTIVE copy / Lexus
Takeaway tips:
Research your product! It will give you a better understanding of its purpose (and yours)
Research the company behind your product to better understand their mission and what they stand for...
Establish trust & credibility by focusing on KEY POINTS and FEATURES
Hone in on emotional triggers to elicit a positive customer experience while maintaining authenticity (no pressure!!!)
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About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold. Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.
