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Copytime: Lexus


Anne reads AUTOMOTIVE copy / Lexus


Takeaway tips:

  • Research your product! It will give you a better understanding of its purpose (and yours)

  • Research the company behind your product to better understand their mission and what they stand for...

  • Establish trust & credibility by focusing on KEY POINTS and FEATURES

  • Hone in on emotional triggers to elicit a positive customer experience while maintaining authenticity (no pressure!!!)


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About the Author: Anne Ganguzza is a full-time voice talent and award-winning director and producer who works with students to develop their voice over and business skills - including VO demo training and production. She specializes in Conversational Commercial and Narration styles, including Corporate, E-Learning, Technology, Healthcare - Medical, Telephony, and On-Hold.  Located in Orange County, CA, Anne offers private coaching and mentoring services to students in person and via Skype, ipDTL or Zoom.  

 

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