• Anne

Copytime: Lexus


Anne reads AUTOMOTIVE copy / Lexus


Takeaway tips:

  • Research your product! It will give you a better understanding of its purpose (and yours)

  • Research the company behind your product to better understand their mission and what they stand for...

  • Establish trust & credibility by focusing on KEY POINTS and FEATURES

  • Hone in on emotional triggers to elicit a positive customer experience while maintaining authenticity (no pressure!!!)

#copytime #automotive #lexus #tips


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