How a Quick Google Search Tripled My ROI and Landed a Repeat Client

Google is an invaluable resource for entrepreneurs, offering quick access to up-to-date industry trends and company insights.

Running a successful business starts with understanding your potential clients and how you can best serve them. What are the specifics of their industry? What challenges do they face, and how can you help elevate their brand? In today’s digital world, we have a wealth of information at our fingertips, making it easier than ever to research potential clients. One of the best tools for this? Google. Research on search engines allows you to align your services with a client’s needs and build stronger relationships from the start.

A few minutes of research can make all the difference in building strong business relationships and setting yourself apart in a competitive industry.

Last spring, I received a voicemail from a potential client inquiring about voiceover services for an e-learning project. He found me through Google and was interested in voiceover for 200 hours of content. With so little information to go on, I turned to Google to learn more. I researched his company, their products, and their services and discovered that they were a well-established global business with satellite offices worldwide. I was able to get a feel for their brand voice, understand their target audience, and gather insights that helped me prepare an informed rate schedule.

When I returned his call, he was immediately impressed with my knowledge of his company and product line. Because I had done my homework, I was able to ask insightful questions and speak with confidence about his industry. This built trust and credibility, leading him to expand the project to an additional 600 hours of content.

That quick Google search didn’t just land me the job—it tripled my ROI and earned me a repeat client.

A few minutes of research can make all the difference in building strong business relationships and setting yourself apart in a competitive industry. When I returned his call, he was immediately impressed with my knowledge of his company and product line. Because I had done my homework, I was able to ask insightful questions and speak with confidence about his industry. This built trust and credibility, leading him to expand the project to an additional 600 hours of content; he became a repeat client, and my business expanded!

Thanks for reading! - Anne

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Anne Ganguzza is California-based Voice Actor, Voiceover Coach, and award-winning Director & Producer specializing in target-marketed Voiceover Demo Production.

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